Cross-industry results.
We won't fabricate roofing contractors-specific results. Here's our strongest available case study, clearly labeled, with a plain note on how the approach transfers to your situation.
A representative result, not a roofing guarantee.
We don't publish named-client case studies - most roofing contractors don't want their competitors to see what's working. Here's a representative composite based on typical results, with a plain note on how the approach transfers to your situation.
Apex Roofing & Restoration · Residential roofing contractor
Challenge
A residential roofing contractor in a hail-prone market was paying $312 per lead through a shared lead-gen service, with half the leads out of their service area. Their own Google LSA and Search campaigns were running as a generic 'roofing' bucket - no separation between replacement, storm damage, repair, and inspection. No call tracking meant no way to tell which leads actually became $15k replacements, and storm-response campaigns were activated days after weather events instead of hours.
Strategy
Restructure campaigns around job types - replacement, storm damage, repair, inspection - instead of a generic 'roofing' bucket. Activate storm-response campaigns within 24 hours of NWS severe-weather alerts. Implement call tracking with offline conversion uploads so Google's algorithm learns the difference between a $200 repair and a $25k replacement, not just what a click looks like.
Execution
Job-type-specific Google LSA and Search campaigns with service-area bidding tied to the contractor's actual coverage map. Storm-response campaigns wired to NWS alerts, activated within 24 hours of a severe-weather event hitting the market. Dynamic call tracking with lead scoring by job type, and offline conversion uploads of booked jobs back to Google Ads so the algorithm optimized for revenue, not clicks.
Results
Note: Apex Roofing & Restoration is a representative composite based on typical results from our roofing clients, not a single named account. Individual results vary based on storm activity, market, and starting spend - we'll discuss your specific situation in the audit.
Our credentials - honestly stated.
We don't fabricate badges or invent client logos. Here's what's genuinely true, and what isn't - yet.
Book a free roofing lead audit.
We'll look at your Google LSAs, Search campaigns, your Google Business Profile, and one landing page. You'll get a written diagnosis of where your lead quality is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.