Landing page design & CRO
Job-booking landing pages that match the ad promise - storm damage? Insurance claim? Free inspection? - and remove the friction between "I have a roof problem" and "I booked an inspection." We test what actually moves homeowners to call, not what looks pretty.
What this includes
Concrete deliverables - not vague promises.
The engagement - in four plain steps.
You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.
Free audit
We review your Google LSA and Search accounts, your Google Business Profile, your call tracking setup (if any), and one landing page. You get a written diagnosis of where lead quality is leaking and what to fix first - whether or not you work with us. No sales deck.
Custom strategy
If the audit shows we can help, we build a job-type-specific strategy: which campaigns to restructure (replacement vs. storm vs. repair), what call tracking and offline conversion uploads to implement, which landing pages to ship for storm damage and insurance claims. Scoped around the jobs you want to grow and the market you're competing in.
Launch
We restructure campaigns around your job mix, implement call tracking with offline conversion uploads so Google learns what a real booked job looks like, and ship job-specific landing pages (storm damage, insurance claim, free inspection). Storm-response campaigns are wired to NWS alerts so they activate within 24 hours of a weather event.
Transparent reporting
Monthly reporting tied to booked jobs and signed contracts - not clicks and impressions. You see cost per booked job by job type, which campaigns produced $15k replacements vs. $200 repairs, and exactly what we changed and why. Quarterly business review to recalibrate before storm season.
All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.
The other 3 disciplines.
Paid advertising - Google Local Services Ads & Search
Google LSAs and Search structured around your actual service area and job types - not a generic "roofing" bucket.
ExploreLocal SEO - map pack & Google Business Profile
Show up in the map pack when homeowners search "roofing contractor near me."
ExploreConversion tracking - call tracking & offline conversions
Call tracking that ties every call back to the campaign that produced it - and uploads booked jobs to Google so the algorithm learns what a real lead looks like.
ExploreBook a free roofing lead audit.
We'll look at your Google LSAs, Search campaigns, your Google Business Profile, and one landing page. You'll get a written diagnosis of where your lead quality is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.