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Four disciplines, aimed at booked jobs.

We don't just run your ads and hope. The same team that manages your Google LSAs and Search campaigns also owns the tracking that measures them and the landing pages that convert them - so there's no finger-pointing when lead quality moves.

Paid advertising - Google Local Services Ads & Search

Google LSAs and Search structured around your actual service area and job types - not a generic "roofing" bucket.

  • Google Guaranteed / LSA management
  • Service-area + job-type campaign structure
  • Storm-response campaign activation
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Local SEO - map pack & Google Business Profile

Show up in the map pack when homeowners search "roofing contractor near me."

  • Google Business Profile optimization
  • Map-pack ranking for "roofing + your city"
  • Review generation + reputation management
Explore service

Conversion tracking - call tracking & offline conversions

Call tracking that ties every call back to the campaign that produced it - and uploads booked jobs to Google so the algorithm learns what a real lead looks like.

  • Dynamic call tracking with call recording
  • Offline conversion uploads to Google Ads
  • Lead-quality scoring by job type
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Landing page design & CRO

Job-booking landing pages that remove the friction between "I have a roof problem" and "I booked an inspection."

  • Storm-damage + insurance-claim landing pages
  • Click-to-call + form optimization for mobile
  • Service-area + trust-signal testing
Explore service

We also run social media and marketing strategy - but for roofing contractors, these four are where the fastest, most measurable impact lives. We'll tell you honestly if your situation warrants more.

What actually happens

The engagement - in four plain steps.

You're silently asking: 'okay, but what actually happens if I click this?' Here's the real process - not an idealized version. The first step is small and free, so you can evaluate us before committing to anything.

1Day 1–2

Free audit

We review your Google LSA and Search accounts, your Google Business Profile, your call tracking setup (if any), and one landing page. You get a written diagnosis of where lead quality is leaking and what to fix first - whether or not you work with us. No sales deck.

2Week 1

Custom strategy

If the audit shows we can help, we build a job-type-specific strategy: which campaigns to restructure (replacement vs. storm vs. repair), what call tracking and offline conversion uploads to implement, which landing pages to ship for storm damage and insurance claims. Scoped around the jobs you want to grow and the market you're competing in.

3Week 2–3

Launch

We restructure campaigns around your job mix, implement call tracking with offline conversion uploads so Google learns what a real booked job looks like, and ship job-specific landing pages (storm damage, insurance claim, free inspection). Storm-response campaigns are wired to NWS alerts so they activate within 24 hours of a weather event.

4Monthly

Transparent reporting

Monthly reporting tied to booked jobs and signed contracts - not clicks and impressions. You see cost per booked job by job type, which campaigns produced $15k replacements vs. $200 repairs, and exactly what we changed and why. Quarterly business review to recalibrate before storm season.

All engagements start with the free audit. If we can't help, we'll tell you in the audit - not after you've signed.

Free, no deck

Book a free roofing lead audit.

We'll look at your Google LSAs, Search campaigns, your Google Business Profile, and one landing page. You'll get a written diagnosis of where your lead quality is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.

Book a free roofing lead auditSee the work

The audit is a 30-minute call plus a written follow-up. We reply within two business days.

Growthwarden

Roofing contractors marketing by Growthwarden - guarding your ad spend and compounding your results.

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